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American Sports, an outdoor sports retailer, is planning to add a Web site for online sales. The estimated costs of two alternative approaches are as

American Sports, an outdoor sports retailer, is planning to add a Web site for online sales. The estimated
costs of two alternative approaches are as follows:
Alternative 1 Alternative 2
Annual fixed cost $155,000.00 $315,000.00
Variable cost per order $9.00 $7.00
Expected number of orders 45,00045,000
At the expected level of orders, which online approach has the lower cost? What is the
indifference level of orders, or the break-even level of orders? What is the meaning of this level of
orders?

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