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American Sports, an outdoor sports retailer, is planning to add a Web site for online sales. The estimated costs of two alternative approaches are as
American Sports, an outdoor sports retailer, is planning to add a Web site for online sales. The estimated
costs of two alternative approaches are as follows:
Alternative Alternative
Annual fixed cost $ $
Variable cost per order $ $
Expected number of orders
At the expected level of orders, which online approach has the lower cost? What is the
indifference level of orders, or the breakeven level of orders? What is the meaning of this level of
orders?
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