Amerika Birleik Devletleri'ndeki 18-26 ya aras gen yetikin pazarna giyim satna ayrlm kk bir Web sitesindeki bir e-posta kampanyasnn etkinliini deerlendirmek iin evrimii Tketici Satn
Amerika Birleik Devletleri'ndeki 18-26 ya aras gen yetikin pazarna giyim satna ayrlm kk bir Web sitesindeki bir e-posta kampanyasnn etkinliini deerlendirmek iin evrimii Tketici Satn Alma Modelini (aadaki ekil 6.11) kullann. 100.000 e-postalk bir pazarlama kampanyas varsayalm (e-posta adresi bana 25 sent). Beklenen tklama oran %5, mteri dnm oran %10 ve sadk mteriyi elde tutma oran %25'tir. Ortalama sat 60$ ve kar marj %50 (mallarn maliyeti 30$). Kampanya kar salyor mu? Satn alma saysn ve sadk mteri saysn artrmak iin neler yaplmasn nerirsiniz? Mterilerin geri gelmesini salamak ve trafii artrmak iin hangi Web tasarm faktrlerini kullanrdnz? Mevcut ve potansiyel mterilerinize hangi iletiim mesajlarn iletirsiniz?
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Authors: Peter S Kaufman, Henry F Owsley
2nd Edition
1587983044, 978-1587983047
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