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Among the three factors influencing consumer behavior, namely: situation, group, and individual, which weigh greater importance when creating value for the consumers? Why is it
Among the three factors influencing consumer behavior, namely: situation, group, and individual, which weigh greater importance when creating value for the consumers? Why is it necessary to consider the factors of influence when formulating a marketing strategy and making a business decision? Support the answer with the East Asian College Consumer Decision Making (Bae, Lu-Anderson, Fujimoto, & Richelieu, 2015)
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