Amul, is anIndiandairycooperative society, based atAnandin theIndianstate ofGujarat.^[3]Formed in 1946, it is a cooperative brand managed by a cooperative body, theGujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 36lakh(3.6 million) milk producers in Gujarat.^[4]Amul spurredIndia's White Revolution, which made the country the world's largest producer of milk and milk products. Amul was spearheaded byTribhuvandas Patelunder the guidance ofSardar Vallabhbhai Patel. As a result, Kaira District Milk Union Limited was born in 1946 (later renamed to Amul). Tribhuvandas became the founding chairman of the organization and led it until his retirement in 70s. He hiredDr. Verghese Kurienin 1949. He convinced Dr. Kurien to stay and help with the mission.^[6][7]Under the chairmanship of Tribhuvandas, Dr. Kurien was initially the general manager and helped guide the technical and marketing efforts of Amul. Dr. Kurien was the chairman of Amul briefly after Tribhuvandas Patel died in 1994.Kurien, founder-chairman of the GCMMF for more than 30 years (1973-2006), is credited with the success of Amul's marketing.^[8]Amul has ventured into markets overseas.^[9]

FOur dimesion of csr:

i. Economic Responsibility:

A corporation has to meet its economic responsibilities in terms of reasonable return to investors, fair compensation to employees, goods at fair prices to customers, etc. Thus, meeting economic responsibility is the first-layer of responsibility and also the basis for the subsequent responsibilities. The fact remains that meeting economic responsibility is must for all corporations to survive in the time.

ii. Legal Responsibility:

The legal responsibility of business corporations demands that businesses abide by the law of land and play by the rule of the game. Laws are the codification of do's and don'ts do's in the society.Abiding by laws is the prerequisite for any corporation to be socially responsible. Corporate history is replete with instances where violation of laws disallowed corporations to run any longer. Enron, Union Carbide, Global Trust Bank, etc. are some of such illustrative corporate cases of social rejection and boycott.

iii. Ethical Responsibility:

These responsibilities refer to obligations which are right, just, and fair to be met by corporations. Just abiding by law, procedure, and rule and regulations does not make business conduct always as ethical or good. The conduct of corporations that go beyond law and contribute to social well being is called ethical.Hence, corporations have an ethical responsibility to do, even going beyond law and rule and regulations, what proves good for the society. In other words, ethical responsibilities consist of what is generally expected by society from corporations over and above economic and legal expectations.

iv. Philanthropic Responsibility:

The Greek word 'philanthropy' means literally 'the love of the fellow human.' The use of this idea in business context incorporates activities that are, of course, within the corporation's discretion to improve the quality of life of employees, local communities, and ultimately society at large.Making donations to charitable institutions, building of recreational facilities for employees and their families, support for educational institutions, supporting art and support activities, etc. are the examples of philanthropic responsibilities discharged by the corporations. It is important to note that the philanthropic activities are desires of corporations, not expected by the society.

Question: Identifying and Explaining all four Dimensions of CSR of the Amul Company in detail.