An ad for the last day to save $10$ percent on all purchases at

BigStore.com. Readers are urged to act quickly because the deadline for the deal, which is boldly listed in red ink, is today. The ad also features a picture of a $40$ "LCD television showing the company's name and logo on the screen.

An ad for a pair of basketball shoes accompanied by a positive endorsement from a satisfied customer. The customer states, "I have never had a shoe like this one. I jump higher and run faster, and I am able to play longer than I ever have in the past." The ad offers a $$29$ coupon for use at participating stores.

An ad encouraging consumers to shop at HiPro Sports because of its low sale prices. The ad reads, "HiPro athletic clothes will increase your performance. Give yourself the competitive edge you deserve and shop our selection of running, soccer, basketball, and golf apparel."

An ad listing a limited time offer for a pair of expensive jeans. The ad shows a fictional character being laughed at by an attractive female because of his old, raggedy jeans. The man being laughed at appears incredibly embarrassed. Marketers want consumers to feel more accepted in society when they wear this particular pair of jeans.

$($Scenario $10-4)$ In ad #$1,$ the company's name and logo are at the center of the advertisement. Apparently, marketers are trying to hammer the images into consumers' heads. BigStore likely created the ad based on which of the following accepted concepts concerning repetition?

Repetition is a complex form of advertising.

Repetition is best used during direct comparison with other brands.

Repetition is a good way to ease retrieval of information from consumers' memory,