Question
An advertiser is running an A/B test on Facebook with the goal of finding whether creative strategy A or B achieves the most conversions. What
An advertiser is running an A/B test on Facebook with the goal of finding whether creative strategy A or B achieves the most conversions. What is the null hypothesis of this test design?
A. Conversions (A) = Conversions (B)
B. Conversions (A) <> 0, Conversions (B) <> 0
C. Conversions (A) = 0, Conversions (B) = 0
D. Conversions (A) <> Conversions (B)
With explanation please
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
