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Discuss the four characteristics by which retail stores are classified. Explain the various marketing decisions retailers must consider in designing strategies to attract and hold
- Discuss the four characteristics by which retail stores are classified.
- Explain the various marketing decisions retailers must consider in designing strategies to attract and hold customers
- What major trends and developments are retailers facing? How do these developments impact their competitive strategies?
- Discuss the marketing mix decisions faced by wholesalers. What current challenges do wholesalers face?
- Make an insightful questions related to these questions
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
