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An advertising agency manager. new to his post in Japan gathered his team for an old-fashioned brainstorming session in the boardroom. A big presentation loomed,

An advertising agency manager. new to his post in Japan gathered his team for an old-fashioned brainstorming session in the boardroom. A big presentation loomed, and he ex- pected creative ideas from his staff. Instead, he was met with silence. What went wrong? How could he coax ideas from his staff?

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