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Who is affected by the problem? Why is this problem considered a crisis? How should the company respond? How should the company move forward to
- Who is affected by the problem?
- Why is this problem considered a "crisis"?
- How should the company respond?
- How should the company move forward to protect its brand and reputation?
- What should the communications and/or action plan be to deliver its message(s)?
- Read the Module 3 Case "Domino's Pizza".
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Who is affected by the problem Customers Directly impacted by the food safety concerns shown in the video leading to potential illness and loss of trust Employees Morale and job security might be affe...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
