an Appendix 1: Company Cases waruburu my www www ww wwwwwwwwwwwwwww States. by 2020. At that point, Chick-fil-A will trail only Starbucks and McDonald's. Clearly, all this growth is no accident. As one food industry analyst states, "It's about trying to maintain high levels of service, high quality, not deviating dramatically, and giving customers an idea of what to expect." As long as Chick-fil-A continues to make customers the number one priority, we can expect to find more and more access to those scrumptious chicken sandwiches. Questions for Discussion 1. Give examples of needs, wants, and demands of Chick-fil-A customers, differentiating these three concepts. 2. Describe Chick-fil-A in terms of the value it provides customers. How does Chick-fil-A engage customers? 3. Evaluate Chick-fil-A's performance relative to customer expectations. 4. Which of the five marketing management orientations best applies to Chick-fil-A? 5. Will Chick-fil-A's change in promotional strategy affect its level of growth and success? Current Attempt in Progress * Your answer is incorrect. Limited Liability Companies (LLCs) are gaining in popularity over sub-chapter Scorporations because sub-chapter Scorporations are being taxed at a higher rate by the IRS. they are simpler when it comes to paperwork, offer some of the same tax advantages and also protect members from unlimited financial exposure. LLCs offer better liability protection to their members. sub-chapter 5 corporations are being phased out by the government which is promoting LLCs as they requires less paperwork on the part of the IRS