An argument about the best way for your company to set prices has broken out between the finance department, which wants to use cost-plus pricing to ensure that company margins are maintained and the sales department which wants to price relative to the competition in order to make the sales process easier. While acknowledging the benefits of each approach, please explain to the other managers the limitations of their pricing methods (10 pts) and why a market- based methodology (perceived value) is best, including a description of the process (10 pts)