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An Arkansas based company plans to launch their new product, which consists of combining two Alternative Fishing Methods, the jug and yo-yo methods. Identify and

An Arkansas based company plans to launch their new product, which consists of combining two Alternative Fishing Methods, the jug and yo-yo methods.

Identify and describe the target market of the Alternative Fishing Method Industry in the United States, and more specifically, in the State of Arkansas.

Determine and describe the best Market Strategies to use in this Industry.

Determine and describe the best Advertising Strategies to use in this industry.

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