An attribute measure is a product characteristic such __________________________________________________________________________________________________________________________________________________________________________

	A.	length.
	B.	time.
	C.	weight.
	D.	color.

Scenario

You are the marketing analyst for Better Beans Coffee Company, which has nine stores nationwide. The company wants to build two additional stores. Your executive team has decided that rather than expand to new markets, they want Better Beans to begin opening additional stores in existing markets. While this will create cannibalization in the short term, it will create marketing and operating efficiencies as more stores are opened in each city.