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An avant-garde clothing manufacturer runs a series of high-profile, risqu ads on a billboard on Highway 101 and regularly collects protest calls from people who
- An avant-garde clothing manufacturer runs a series of high-profile, risqu ads on a billboard on Highway 101 and regularly collects protest calls from people who are offended by them. The company has no idea how many people in total see the ads, but it has been collecting statistics on the number of phone calls from irate viewers:
TYPE | DESCRIPTION | NUMBER OF COMPLAINTS |
R | Offensive racially/ethnically | 10 |
M | Demeaning to men | 4 |
W | Demeaning to women | 14 |
I | Ad is incomprehensible | 6 |
O | Other | 2 |
- Depict this data with a Pareto chart. Also depict the cumulative complaint line. (2 marks)
- What percent of the total complaints can be attributed to the most prevalent complaint? (2 marks)
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