An established medium sized resort in Spain is known for its unspoiled beaches and gently rolling acres bordering a national park. The resort has an excellent reputation with an international clientele. It is completely booked from March to the end of October every season and is 75-80% full during the off season. There are many repeat customers. The resort is looking at expanding its venue. The expansion requires additional funds to purchase an adjacent property and complete construction for additional accommodations. The owners are older and have contracted an Argentinian hotel management company to manage the resort so they can focus on the expansion. The Argentinian firm has also invested in the project and will be managing the hotel for an additional five years. The hotel management firm will be sending over a management team to assist the owners. What mode of service is provided by the hotel management firm? O Mode 1 O Mode 2 Mode 3 Mode 4 A US appliance company with manufacturing facilities in China produces and ships dishwashers, refrigerators, washing machines and dryers to North America. The company has researched consumer preferences in several Asian markets and now wants to expand into that region. As a first priority, what will the company need to immediately consider as part of this market expansion? Research distributors in target markets. O Assess translation of documentation, labelling, packaging and shipment packing needs. O Review after sales services, warranties, and reverse supply chain services. Assess cost associated with production and configuration changes to meet regulatory requirements. A large equipment manufacturer is offering post sales service contracts that track customer usage and servicing needs. What is a benefit of this type of service offering for the manufacturer? o Increased profit margins Extension of product lifecycle Higher customer retention rate Tracking mechanism for faulty parts A company has had a successful three year run with a hair curling iron blow dryer combination, but sales have started to flatten and low cost imitations have entered the market quickly. Margins and market share are starting to noticeably drop. The company has already invested in updating the product to use ionizing hair drying technology, with removable titanium-coated plates to allow for putting waves into hair. The controls have also been changed to allow consumers to manage the temperature and dual voltage for use in countries with different power requirements. However local competitors have copied every innovation so far. How should the company market this product? As an updated and improved version of the existing product (first to have technology to put waves in hair). O As a versatile, travel product that can be used globally due to the dual voltage control. o As a customizable product that allows consumers to use one tool for a variety of different hair styling options and control. As a totally new and innovative product for export in markets that don't yet have this technology. Point Value: 1 Frozen yogurt parlours allow customers to select their favorite yogurt flavours and toppings. What is this strategy to allow customers to make their own selections called? Mass customization Personal configuration Product differentiation Self-expressive selection