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An evaluation of the firm's international marketing strategies in the new market (standardisation vs adaptation of the 4Ps or 7Ps)of Monzo bank
An evaluation of the firm's international marketing strategies in the new market (standardisation vs adaptation of the 4Ps or 7Ps)of Monzo bank
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
