An example of an M$-$type organizational architecture based on customer type is when divisions are defined as

a$.$Store $1,$ Store $2,$ Store $3,$ Region A$,$ Region B$,$ Sales Division

b$.$R&D$,$ Engineering, Production, Marketing, Sales

c$.$Component $1$ Plant, Component $2$ Plant, Component $3$ Plant, Final Assembly

d$.$Business Customers, Educational Customers, Household Customers