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An industry, is a group of companies, offering products or services, which are close substitutes for each other, and close substitutes, are products or services,
An industry, is a group of companies, offering products or services, which are close substitutes for each other, and close substitutes, are products or services, which satisfy the same basic consumer need.
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
