An international smartphone company needs to decide on the colour of their next device. They determine that they should start with secondary-based trend research on general colours. In the past, they have been successful looking at both fashion and technology products. This information will assist the researchers in narrowing down the five colours to include as options in an upcoming survey. The survey will be quantitative and conducted next quarter. Create a clear and concise statement of purpose for the research. (Provide your answer in 2 sentences)