Question
An online advertisement linked to Nutri, a dietary supplement shop, was served to 79% of the customers on a sports enthusiast website that attracted 40,000
An online advertisement linked to Nutri, a dietary supplement shop, was served to 79% of the customers on a sports enthusiast website that attracted 40,000 visits. A total of 480 clickthroughs were recorded. Nutri spent $650 on online advertising last month. One in 7 clicks resulted in a purchase.
What is the cost per mille (CPM)?
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Quantitative Analysis for Management
Authors: Barry Render, Ralph M. Stair, Michael E. Hanna, Trevor S. Ha
12th edition
133507335, 978-0133507331
