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An online retailer of hair - coloring products allows its customers to submit photographs of themselves in order to formulate the perfect hair color based

An online retailer of hair

-

coloring products allows its customers to submit photographs of themselves in order to formulate the perfect hair color based on the customer

s skin tone and current hair color. What targeting strategy is this company using?

Multiple Choice

mass marketing

micromarketing

niche marketing

segment marketing

concentrated marketing

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