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An organization adopts the _ _ _ _ _ _ _ _ _ _ _ when it takes steps to know as much about the
An organization adopts the when it takes steps to know as much about the consumer as possible, coupled with a decision to base marketing, product, and even strategy decisions on this information.
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Marketing Concept
Product Concept
Production Concept
Sales Concept
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Strategic Project Management Made Simple
Authors: Terry Schmidt
2nd Edition
1119718171, 978-1119718178
