An organization with a market orientationMultiple Choicesatisfies the needs of consumers in a way that provides for society's well$-$beingfocuses its efforts on continuously collecting information about the environment, keeping abreast of competitors actions, and using this information to create product innovation.identifies prospective buyers, understands them intimately, and develops favorable long$-$term perceptions of the organization and its offerings so that they will choose it in the marketplace.