An organizational investment analyst is to look at how well a company is doing financially. Different metrics, such as return on assets (ROA), price to earnings (PE) ratio, return on equity (ROE), net profit margin, and so on, can be used to measure financial performance. ROA is a profitability ratio that indicates how much profit a company generates for each dollar of assets. It is calculated by dividing net income by total assets. A higher ROA means that the company is making good use of its assets to make money. PE ratio, on the other hand, is a valuation ratio that measures the price investors are willing to pay per dollar of earnings. It is calculated by dividing the market price per share by earnings per share. A higher PE ratio indicates that investors are willing to pay a premium for the company's earnings. The company I chose to analyze is Starbucks ROA and P/E ratios are as follows: Return on Assets (macrotrends, 2024): 2023: 14.81%, 2022: 11.71% and 2021: 14.88% Price-to-Earnings Ratio (Macrotrends, 2024): 94.51, 2022: 96.51, and 2021: 111.21 References