An organization's mission is

the target goal it sets for current profits based on enacting a comprehensive strategic plan.

the target objective it projects for future market share based on enacting a comprehensive strategic plan.

the fundamental, passionate, and enduring principles that guide its conduct over time.

specific strategies and tactics that will be used to counteract any competitor's advantages.

a statement of the organization's functions in society that often identifies its customers, markets, products, and technologies.