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An upscale grocery store chain ( similar to Whole Foods ) hired an economist to figure out which location - related factors best predict sales
An upscale grocery store chain similar to Whole Foods hired an economist to figure out which locationrelated factors best predict sales success, such as neighborhood income, neighborhood education, traffic patterns, proximity to other kinds of stores, etc. He foundand I am NOT making this upthat the single best predictor of sales was proximity to a bowling alley. In other words, for an upscale grocery store, sales increase the farther away from a bowling alley it is located. The capacity to calculate the precise effects of location on sales is an example of which of the following segmentation criteria?
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