Analyse the microeconomic conditions facing connoisseur icecream and two of its major competitors.

Include:

• critically evaluate each brand's current patterns of supply and demand (consider sales, revenue, turnover, output and production)
• explain the factors causing shifts to the left and right of supply and demand
• analyse price elasticity of demand for each brand
• evaluate the current market structure of the product category
• evaluate the consequences of the current market structure for each brand.