Question
Analyze a relatively young company, growing company such as Jones Soda or Cirque de Soleil using the seven components described in this chapter. Determine whether
Analyze a relatively young company, growing company such as Jones Soda or Cirque de Soleil using the seven components described in this chapter. Determine whether the company is entrepreneurial marketer or not.
a.Proactive Orientation
b.Sustained Innovation
c.Risk Management
d.Resource Leveraging
e.Customer intimacy
f.Opportunity Exploitation
g.Value Creation
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
