Question 4 (10 marks)

Jasmine has just taken over a line of single original Herbal Tea for her company. She looks at the company records and sees sales is growing, profit margins are increasing and there are many new competitors in that category.

1. Explain the four stages of product life cycle (PLC) and based on the characteristics of the PLC stage, in which stage of the product life cycle are Jasmine's Herbal Tea in (5 marks).
2. Discuss an example of marketing mix strategy for each of the stages of PLC (5 marks).