Analyze and critically evaluate thesuperdry company’s current corporate strategy. Based on your overall analysis in this report, give advice about potential strategic choices at the corporate level and provide two clear strategic recommendations for the company.

The question asks you to identify and analyze the company’s existing corporate strategy. You should start your answer by identifying the strategic choices that the company has made across the years, using evidence from the materials you have read and lecture content on approaches to corporate strategy. From the various aspects of corporate strategy, you’ve been introduced to, identify which ones are relevant to the case company. Proceed by discussing only the elements of corporate strategy which are relevant to the case company. Your discussion should offer an analysis of the reasons behind the specific strategic decisions, their advantages and disadvantages and the benefits they offer. In this part, you should also formulate two recommendations about the company’s corporate strategy, based on the insights you have gained drawn from appropriate evidence from the case study materials.

Your recommendations should be informed by and built on the analysis you have carried out in earlier parts of your report.