Analyze and discuss two competing and current advertising campaigns (they must use the same media channel: TV, print, radio, social media).

Select a brand or product with a visible presence in the advertising space. Next, select a competitor of that brand or product with a visible presence in the same advertising space (both are on TV, print, radio, or social media).

Use this checklist to complete the assignment:

-Based on your observation, compare and contrast the two advertising campaigns.

-Next, make a visual using any illustration tool of your choice (i.e infographic) that describes your findings. Compare and contrast how the campaigns meet and do not meet the seven guidelines.

- use a narrative that describes your diagram in detail.

-Close with a written summary of your analysis and findings, restating the major and supporting points and explaining the basis of your conclusions.