Analyze and explain. You need to move from the presentation of evidence to explaining how the company/organization was able to achieve its success through its strategies. This part of the assignment requires you to consider any aspect of the marketing strategy process and/or any aspect of the organizations marketing-based strategies that you think has enabled them to sustain their competitive advantage. You will need to show that you understand relevant theories and concepts from the course and that you can apply them to an analysis and assessment of different companies marketing actions and performance. Consider using relevant models and theoretical perspectives to make your analysis. For example, you might find that one successful organization has executed its marketing strategy, where another successful organization has executed a successful marketing strategy by consistently exploiting some interesting form of customer segmentation. You may find an opportunity to critique various concepts and theoretical positions through seeing how they apply or dont apply to your case organizations. Evidence that you understand and can use tools discussed in the early topics of the unit will add value: Hint use companys Executive summary, Company overview , marketing environmental analysis, SWOT analysis, Resources and competencies of ABC Company and Marketing objectives.