Analyze Apple Inc. by segment

Segment disclosure by Apple Inc. (AAPL) provides sales information for its major product lines for three recent years as follows (in millions):

Segment	Year 3	Year 2	Year 1
iPhone	$137,781	$142,381	$164,888
Mac	28,622	25,740	25,198
iPad	23,724	21,280	18,380
Wearables, Home Accessories	30,620	24,482	17,381
Services	53,768	46,291	39,748
Total	$274,515	$260,174	$265,595

The Wearables, Home Accessories segment includes Airpods, Apple Watch, and Apple TV. The Services segment includes sales from iTunes Store, App Store, Mac App Store, TV App Store, iBooks Store, Apple Music, AppleCare, and Apple Pay.

Question Content Area

a. Prepare a vertical analysis of Year 3 sales. (Round percentages to nearest whole percent.)

Segment	Year 3 Sales	Percent of Total Sales
iPhone	$137,781	fill in the blank 926302fe9044f8e_1%
Mac	28,622	fill in the blank 926302fe9044f8e_2%
iPad	23,724	fill in the blank 926302fe9044f8e_3%
Wearables, Home Accessories	30,620	fill in the blank 926302fe9044f8e_4%
Services	53,768	fill in the blank 926302fe9044f8e_5%
Total sales	$274,515	fill in the blank 926302fe9044f8e_6%

Which product had the greatest percentage of Year 3 sales? Which product had the least percentage of Year 3 sales? Greatest percentage

iPhoneiPadMacServicesWearables, Home Accessories

Least percentage

iPhoneiPadMacServicesWearables, Home Accessories

Question Content Area

b. Prepare a horizontal analysis of the change in sales from Year 1 to Year 3. (Round percentages to nearest whole percent. For those boxes in which you must enter subtractive or negative numbers use a minus sign.)

Segment	Year 3	Year 1	Increase (Decrease) Amount	Increase (Decrease) Percent
iPhone	$137,781	$164,888	$ fill in the blank ddbb78fe001fff8_1	fill in the blank ddbb78fe001fff8_2%
Mac	28,622	25,198	fill in the blank ddbb78fe001fff8_3	fill in the blank ddbb78fe001fff8_4%
iPad	23,724	18,380	fill in the blank ddbb78fe001fff8_5	fill in the blank ddbb78fe001fff8_6%
Wearables, Home Accessories	30,620	17,381	fill in the blank ddbb78fe001fff8_7	fill in the blank ddbb78fe001fff8_8%
Services	53,768	39,748	fill in the blank ddbb78fe001fff8_9	fill in the blank ddbb78fe001fff8_10%
Total sales	$274,515	$265,595	$fill in the blank ddbb78fe001fff8_11	fill in the blank ddbb78fe001fff8_12%

Which product grew the most in sales, in percentage terms, using Year 1 as the base year?

iPhoneiPadMacServicesWearables, Home Accessories