Question
Analyze how marketing managers of products like detergents or tooth paste would use IMC tools differently compared to a product manager of gaming laptops to
Analyze how marketing managers of products like
detergents or tooth paste would use IMC tools differently compared to a product manager of gaming
laptops to understand consumer response process.
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
