Explain the Competitive profile matrix

Competitive Profile Matrix Apple Samsung Lenovo Critical Success Factors Weight Rating Score Rating Score Rating Score Advertising Price Competitiveness Product Variety Customer Loyalty Global Expansion High End Smart Phone Market Share Low End Smart Phone Market Share Store Locations Customer Service Product Quality User Adaptability of Products Tablet Market Share 0.05 3 0.15 4 0.20 2 0.10 0.10 2 0.20 3 0.30 4 0.40 0.10 1 0.10 4 0.40 3 0.30 0.08 4 0.32 3 0.24 2 0.16 0.08 3 0.24 4 0.32 2 0.16 0.15 3 0.45 4 0.60 0.15 0.15 1 0.15 4 0.60 3 0.45 0.04 0.16 0.08 1 0.04 0.05 4 0.20 3 0.15 2 0.10 0.06 4 0.24 3 0.18 2 0.12 0.07 0.07 4 0.28 0.14 0.07 3 0.21 4 0.28 1 0.07 Totals 1.00 2.49 3.63 2.19