Question
a. Construct a Competitive Profile Matrix (CPM) in a table. State six (6) critical success factors and explain why they are significant in this industry.
a. Construct a Competitive Profile Matrix (CPM) in a table. State six (6) critical success factors and explain why they are significant in this industry.
b. Explain two (2) important points in your findings.
(CASE : KRISPY KREME DOUGHNUTS, INC. 2015 [KKD])
(Source: David, F. R. and David, F. R. (2017). Strategic Management: A Competitive Advantage Approach, Concepts and Cases (16th Edition / Global Edition.). Pearson.)
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Bank Management
Authors: Timothy W. Koch, S. Scott MacDonald
8th edition
1133494684, 978-1305177239, 1305177231, 978-1133494683
