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Analyze the concept of event marketing and customer engagement. What are the importance of event marketing on customer engagement and brand development ?
Analyze the concept of event marketing and customer engagement. What are the importance of event marketing on customer engagement and brand development ?
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Event marketing involves the strategic promotion of a brand product or service through live events experiences or gatherings It aims to engage target ...
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
1119563097, 9781119563099
