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Analyze the credit industry (that the Sapphire brand occupies) based on the data provided in the industry outlook. Based on this outlook explain your assessment
- Analyze the credit industry (that the Sapphire brand occupies) based on the data provided in the industry outlook.
- Based on this outlook explain your assessment of where the industry in its product life cycle.
- Using product life cycle planning tool, what marketing strategies are appropriate for this industry during its current phase?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
