Analyze the Current Branding of coca cola : Investigate the brand's current strategy. Consider the following:

• Brand Identity: How does the brand present itself to the world? What are its mission, vision, and values?
• Brand Positioning: How does the brand differentiate itself from its competitors? What is its unique selling proposition?
• Brand Image: How is the brand perceived by consumers? What are the brand's strengths and weaknesses from a consumer perspective?
• Brand Equity: What value does the brand have in the marketplace? Consider factors like customer loyalty, name recognition, and perceived quality.

Propose a Brand Development Strategy: Based on your analysis, propose a strategy for future brand development. This should include:

• Specific Goals: What should the brand aim to achieve in the future?
• Target Market: Who should the brand aim to reach?
• Positioning Strategy: How should the brand differentiate itself in the future?
• Tactics: What specific actions can the brand take to achieve these goals? This could include changes to product offerings, marketing strategies, customer engagement, etc.

Develop a report that details your analysis and proposals. The report should include:

• Introduction: Briefly introduce your chosen brand and why you selected it.
• Current Brand Analysis: Detail your findings from your analysis of the brand's current situation.
• Brand Development Strategy: Present your proposed strategy for the brand's future development.
• Conclusion: Summarize the key points of your report and discuss the potential impacts of your proposed strategy.
• References: Cite any sources you used during your research.