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Analyze the export marketing strategies Walmart used. . What decisions were made concerning product design, pricing, distribution channels, advertising, and communicationsthe marketing mix? . What
Analyze the export marketing strategies Walmart used.
- . What decisions were made concerning product design, pricing, distribution channels, advertising, and communicationsthe marketing mix?
- . What lessons did they learn from their success in the global marketplace?
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Walmart is primarily known as a multinational retail corporation with a significant presence in various countries While Walmart operates globally it is primarily focused on domestic operations in the ...
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
