Question
Explain the strategy of direct and indirect exporting, and licensing and franchising, and how Walmart used these strategies when entering the global economy. . What
Explain the strategy of direct and indirect exporting, and licensing and franchising, and how Walmart used these strategies when entering the global economy.
- . What prior research was conducted?
- . How well did they understand their target marketing environment?
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Direct and indirect exporting licensing and franchising are strategies used by companies to expand their operations into the global market Direct Exporting Direct exporting involves selling products d...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
