Analyze the impact that the current ECRHS brand has on consumer choice of its products and services.

• What is the current branding strategy of ECRHS?
• How are the organization and its brand(s) perceived in the market?
• Are there any negative impacts of legal cases against the organization within the community or its consumers? How might this impact their choice of a health care provider?
• How have your acquisitions of other health care facilities impacted your brand image and hence consumer choice of your organization?
• How has your handling of the COVID-19 pandemic impacted your brand image?
• What impact do branding strategies have on consumer choice and bargaining power?