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Analyze the relationship between a Feasibility Study and a Cost-Benefit Analysis. Investigate the main reasons why both of these evaluations must tie to the organizational
- Analyze the relationship between a Feasibility Study and a Cost-Benefit Analysis. Investigate the main reasons why both of these evaluations must tie to the organizational strategic plan. Suggest two (2) issues that an organization may face if these evaluations are not tied to its strategic plan. Provide a rationale for your response.
- Review the MSF utilized by Microsoft Corporation in Chapter 15 of Kerzner's text. Give your opinion as to the degree to which the MSF is versatile. Speculate on whether or not other companies could use MSF, and examine why or why not
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
