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Analyze the strategy of internationalization of McDonald's company including the following: describe the basic priorities of the company on international markets according the specificities of
Analyze the strategy of internationalization of McDonald's company including the following:
- describe the basic priorities of the company on international markets according the specificities of the product (s) traded.
- define the peculiarities of the strategy of internationalization (international, global, multi-domestic, transnational) of the company.
- analyze the specificities of penetration to the particular market of the country of the world.
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McDonalds Internationalization Strategy Product Specificities Standardization McDonalds prioritizes maintaining a core menu with globally recognized i...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
