Analyzing Marketing Efforts (Case Study) Hyundai Sonata

Sub heads and point form, tables and graphs, or writing can be use in report. Links in report to support your comments can also be added.

Objectives

Critically analyze marketing efforts of an established product and organization using and directly linking with content (Marketing, External environment, Ethics and Social responsibility, Research, Segmentation strategies, Buying behaviours, Product Life Cycle, Marketing planning).

Step 1: Choose an organization (Hyundai), Product Sonata

Choose an organization that does marketing (Hyundai). Use the guidelines below.

Focus on only one product of Hyundai i.e., Sonata. Identify an organization working in industry or an area.

Include in your introduction: Company name, headquarter location (city, state/province, country), Industry, Brief history - i.e., how long in operation, what it is known for Web site and a URL link.

Step 2: Explore Hyundai Sonata's Current Marketing Activity and links with concepts (Marketing, External environment, Ethics and Social responsibility, Research, Segmentation strategies, Buying behaviours, Product Life Cycle, Marketing planning).

You may be able to find Primary information based on own experiences can be used which will need to be identify very clear and analyze according to the marketing content not own opinion. Also need to do extensive on-line research - analyze their web site, look at social media, what about reviews, etc.? Be very clear on the concepts.

Need to directly use concepts to date and link these to what you are seeing the organization do. For example, can you see any clear segmentation strategies?How is the product being positioned?Can you see how the product might be appealing to various buying behaviours? Where is the product on the Product Life Cycle and how do you know?What is the organization doing about that?

Finally, comment on the overall promotions that you see, including clear messaging and who the promotion is aimed at.Who is it reaching? Is it effective?

Step 3: Provide three recommendations

Based on your research, what three things would you recommend that the organization either keeps doing because it is working, or needs to improve upon?

Conclusion.