Anction

Astro Malaysia Holdings Berhad is a leading integrated consumer media entertainment group in Malaysia and Southeast Asia with operations in $4$ key areas of business, namely Pay$-$TV$,$ Radio, Publications and Digital Modia. Astro Holdings Sdn Bhd is a company incorporated in Malaysia with its principal place of business at the Administration. Building of the All Asia Broadcast Centre, located in Technology Park Malaysia. The company is dedicated and engaged in content creation, aggregation and distribution activities, including the provision of direct to home subscription folovision, radio broadcasting services, library licensing, multimedia interactive service, magaaine publishing, Malaysian film production, talent management, creation of computer animation, interactive content and television content distribution. it is Malaysia's largest pary television provider:

Do read further on the "ASTRO Strategic Priorities" report as attached in the PDF format. There are five main key strategy priorities highlighted by ASTRO. Based on that, chose of ONE most suitable and ONE most not suilable stratogic prionites to ASTRO as to your own opinion to be competitively sustainable in the industry. Discuss in detail your chosen options with relevant examples. The write up should be within $12001500-$word count.

$(100$ marks$)$