and examples of psychological distance Examples of physical distance are (1) are (2) Example W: distance between two products' positions on a perceptual map Example X: distance between two candidates' political propensities Example Y: distance between two consumers' preferences for coffee roasting Example Z: distance between two coffee stores locations (1) W, X, Y / (2) Z (1) W.XI (2) Y, Z (1) Z7 (2) W, X, Y O (1) Y, Z / (2) W, X