and the other on the job market. Then select one of the five macro environmental factors explained in our book. Specifically identify the factor you will be discussing by listing it at the top of your post.

How does the factor you have chosen relate to the information contained in one or both of the videos?

What implications does this have for a marketing manager in a company that provides a good? Would these implications be the same for companies providing a service? Why or why not? Explain your choice.

How will the issues brought out in these videos affect consumers? What can marketers do to prevent a negative impact to their companies? Provide specific examples and enough detail to clearly express your thoughts.

Make sure to read all the posts before you post your comments to avoid duplication. Your comments should be unique and not repetitive of another student's comments.