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Ang Electronics, Inc., has developed a new mesh network. If successful, the present value of the payoff ( when the product is brought to market

Ang Electronics, Inc., has developed a new mesh network. If successful,
the present value of the payoff (when the product is brought to market) is $29 million. If
the mesh network fails, the present value of the payoff is $9.2 million. If the product goes
directly to market, there is a 50 percent chance of success. Alternatively, the company can
delay the launch by one year and spend $2.1 million to test market the mesh network. Test
marketing would allow the firm to improve the product and increase the probability of
success to 80 percent. The appropriate discount rate is 11 percent. Should the firm
conduct test marketing?

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