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Annies Case : Organically growing What target market should Annie's focus on? Why? What is the best new product strategy for Annie's? Reasoning. With that
Annies Case : Organically growing
- What target market should Annie's focus on? Why?
- What is the best new product strategy for Annie's? Reasoning.
- With that strategy in mind, what should the company do in regard to key product decisions?
- From a brand level standpoint, what should their strategy be for price, distribution and promotion? Please detail your top core recommendations.
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
